Wrong Way River Lodge & Cabins is Asheville’s only outdoor-centered hotel, an urban cabin campground on the French Broad River Greenway in West Asheville, NC, opened by two locals and former river guides. Sixteen cabins built into the landscape give guests a basecamp for Asheville at the intersection of urban and the outdoors. The communal River Lodge anchors the property as a place to eat, drink, gather, and shop. Wrong Way aligns with Asheville’s outdoor-centered personality and offers visitors a true sense of place.
The core mission of Wrong Way is to connect guests with the transformational qualities of the outdoors through comfortable accommodations, convenient access, inspiring experiences, and a little local culture.
Wrong Way is a first-of-its-kind lodging option in Asheville and unique in the hospitality space, as it pulls the best qualities from several traditional lodging types: including campgrounds (simplicity, nostalgia), hotels (comfort, group amenities, professionalism), Airbnbs (efficiency, originality), and resorts (curated experiences).
Location: Wrong Way has joined the vibrant outdoor scene along the French Broad River Greenway. Guests are able to walk out their cabin front door to experience the river and greenway just across the street. The location is within easy biking/rideshare distance from the retail shops, artist studios, restaurants, and pubs of Haywood Road, the River Arts District (RAD), and downtown Asheville. Wrong Way is closer to the Biltmore Estate entrance than the Biltmore Mansion is and six miles from the Blue Ridge Parkway and Pisgah National Park.
Cabins: 16 standalone A-frame cabins are “Scappalachian” in design – marrying the simplicity of Scandinavian design with the mountain warmth of the Appalachians. The amenities are intentionally kept simple (i.e. no TVs) to encourage people to unplug, reconnect, and get outside. Each cabin accommodates up to four people with a queen bed, queen sleeper sofa, and full bathroom. Other amenities include a seated workspace, mini-fridge, microwave, electric kettle, HVAC unit, private balcony/deck, and high-speed WiFi. Wrong Way offers both standard and deluxe cabins.
River Lodge: Wrong Way’s two-story River Lodge (open from 8a–8p) is a communal gathering space available to both guests and locals. It includes a gear and provisions store, bar/cafe, indoor/outdoor lounge seating, and event space. Wrong Way’s “Canteen” offers a curated selection of coffee, snacks, beverages, local craft beer, outdoor gear, and souvenirs.
Event Space & Conference Room: Wrong Way’s 16 cabins and River Lodge provide flexible options for all types of group events, including reunions, parties, company retreats, and small conferences. Inside the River Lodge, an event space (“The Eddy”) can accommodate a seated dinner of 35 people or a standing party of 80, with a dedicated patio for seamless indoor/outdoor events. A separate 8-person conference room (“The Boardroom”) is available to rent for meetings, flex space, or private office time. While the main-level Canteen is available to both guests and the public, the event space and conference room can be privately reserved.
Experiences: Wrong Way’s experience program provides numerous local activities for guests, including voluntourism and owner-curated adventures.
Sustainability & Conservation Efforts: Wrong Way is a sustainable development actively contributing to Asheville’s river corridor development and revitalization efforts. With a focus on sustainable construction, products, and practices – as well as ways to give back to the community – Wrong Way is proud to offer guests visiting Asheville a lodging option that is in line with their values to travel responsibly.
Reservations: Visit www.wrongwaycampground.com for reservations. Pricing depends on the season, but the range for standard A-frame cabins is $135-$275/night, and for deluxe cabins it’s $165-$325/night.